I have been waiting for this to arrive in Florida for months! Simply stop in a participating bakery-cafe and ask an Associate for a MyPanera card. Then head to the Panera website and register your card. Present your MyPanera card each time you visit Panera. You’ll get extra bonuses and gifts picked specially for you. It’s that simple! From complimentary items in the bakery-cafe to exclusive tastings and demonstrations. The more you visit, the more surprises you can get (just when you least expect them)!